Article courtesy of Jefferson Graham
Women gravitated to Pinterest’s visual appeal early on; now the social network is making a concentrated effort to reach out to small businesses to start using the service as it seeks to expand its audience base.
Pinterest has yet to accept advertising — it’s expected to start experimenting with monetization next year — but it’s open for business for folks looking to market to consumers.
BIG STORES: Pinterest poised to pin down retail revenue
Pinterest, which reached 46 million visitors in July, according to measurement site ComScore, is a website and app that lets users “pin” photos and Web links of things they’re interested in. You can browse categories to see what folks think of, say, wedding dresses, sunflowers and chicken pot pie, and businesses can post photos and links to try and grow their sales.
Pinterest recently introduced a new tool called “Rich Pins,” which…
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