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If your business doesn’t have a blog. I would highly suggest you start one. It is a great way to interact with your clients and potential clients, and it can help you establish yourself as a professional in your industry. WordPress is the most common type of blog, it is easy to use, even if you have no html experience and it offers a ton of widgets, plugins and tools to enhance your blog and your visitors interaction. Here is a list I found of tools you can use to enhance your blog. 29 Tools to Enhance Your Business Blog | Social Media Examiner.
In my daily reading I came across a website that integrates social media and fundraising together. Check in for Good. This is a social media campaign, that once setup it is integrated into an IPhone or Android app. It is something that a small business owner could use to increase traffic to your business while helping to bring awareness and money for a great cause.
Nonprofits can benefit by partnering with a local business or more and using Check in for Good to help drive traffic to their business while helping you build awareness and money for your cause. It is a simple process and it cost nothing to get started. Potential customers/donors will simply check in each time that they visit any of your participating businesses. The businesses would receive a monthly report of the number of check ins and they would then make a donation per visitor that they feel is fair (the average check in is around $1.50 each). You could donate more or you could donate less.
The premise is that the increased traffic to your business, will also result in new or increased sales, and for that you are willing to donate to the charity you are partnering with for helping drive traffic to your business. Check it out. The possibilities are endless, especially if you have a pretty good size or active social network. Check-in For Good.
In conjunction to a previous article where I gave you 50 online tools that would boost your productivity. I then came across an article that had a ist of 171 professional social media tools. This list is good for the social media savvy or the novice users. Check it out and then get more involved in social media. It is the direction the industry is headed toward and you want to try to stay ahead of the curve, or at least keep up with it. 171 Professional Social Media Tools – Cool List! – StumbleUpon.